Monday, April 21, 2008

The Soho Scoop

Is Soho finally rediscovering its inner nightlife? If Zev Norotsky and Company have their way, the answer is a resounding yes. Zev checks in, saying "I have a new lounge project called Origine (in the basement space of Fr.Og) opening on Spring b/w Crosby and Lafayette in early May, my partner is Matt Shendell (Dune, Honey, Dip). I have Ricky Powell (the 4th beastie boy) providing the images, for example an early, never before seen photo of the beastie boys and run dmc on a tour bus together during the mid-80's. Jarett Brodie (vong, aix) has been named executive chef of the restaurant upstairs called Fr.Og and we have a few high profile private dinner parties slated for the coming weeks. The concept is a very basic downtown lounge, I'm really trying to embrace the neighborhood and provide another nightlife option for that location.

Zev also points out that this helps give their valuable Dune customers a NYC option before they head out east to the Hamptons during the hot summer season. Hot! We always think that downtown can use another downtown lounge, so this is right in our wheelhouse. Origine is opening soon - we will keep you posted.

5 comments:

Anonymous said...

this kids a joker

Jeremy said...

I'm coming up in July, I'll definately check it out.

Anonymous said...

sounds terrible......

Anonymous said...

zev promotes at pink elephant and room service - we don't want bridge & tunnel in soho- we especially don't want another Honey or Proof..

Anonymous said...

As long as its not with Shaun and Pavan then it will be ok