Wednesday, February 27, 2008

Strategic's Horizontal Integration

GNML sits down with Noah Tepperberg (Strategic Group, Marquee) for another magical interview. What did we find most interesting? Noah and Jason's ability to horizontally integrate clients into their properties across the country, saying

Every client counts. To build a business that will sustain itself over a few years you have to have a loyal customer base that will come every week or every month or every six months and support your venue. If our customers are loyal and good, we make it a point to cater to them and bring them into this Marquee, Tao, Strategic, Dune, network. They have access to the network and can use it when they need to entertain clients or to travel. It’s a very key part to why our business works.
12 months a year in every large US city, Noah and Jason are able to plug you in to a Strategic related property. This in turn gives them longevity. This is why you see a place like Marquee remain open and going strong this far into it's lifetime.

1 comments:

abbe diaz said...

"...To build a business that will sustain itself over a few years you have to have a loyal customer base that will come every week or every month or every six months and support your venue. If our customers are loyal and good, we make it a point to cater to them..."

uhh yah, that's pretty funny. cuz it was ohhh a few years ago-- right around the time Marquee first opened-- i was in there checkin the joint out. and i happened to run into my homie, Maxwell (the recording artist).

well, i'm very proud of him, he's dope. oops sorry, i digress.

anyways, so i see Maxwell and his entourage (upstairs in the mezzanine), they are kinda pissed cuz the cocktail waitress chased them off a table, even though it was early yet (11pm) and ALL the tables were EMPTY.

yah so, my inner maitre-d' kicks in automatically, and i am so indignant for poor Maxwell, that i go searching for somebody of authority to school that silly waitress.

no luck. i go back to Maxwell and he's all "no problem. besides, i don't want to read in page six or some shit tomorrow how i'm a diva... we're outtie." (i'm paraphrasing, obviously.)

and his whole posse jets.

a little whiles later, i see noah-tepperberg arrive. so i go and re-introduce myself, and he's pretty friendly up until i say "Maxwell was just here..." and i tell him the whole story.

noah-tepperberg replies "oh yah. he's here all the time. he was here last night! i'll call him." and he turns his back on me all dismissive like. he doesn't even say thank you.

what was my point again?

oh yah-- you're RUDE, noah-tepperberg! see if i ever do any fucking off-duty work EVER AGAIN.

i'm just sayin.

abbe diaz
PX This.