Big news from the world of gentleman's clubs. Lonnie Hanover, the man who made Scores New York's go to gentleman's club, has recently been hired by Rick's Cabaret as a "publicity consultant". Translation? Lonnie will repeatedly pimp the club on Howard Stern's Sirius Sattelite Radio show and in Page Six, and play host to celebrities of all sorts. Rick's, which is one of the few publicly traded gentleman's club chains, has been quietly trying to establish itself in the crowded NYC market. Expect this hire to solidify them among the upper echelon. Maybe Mr. Bruni will review their restaurant, but we doubt it.