Wednesday, March 12, 2008

Beatrice Boys Heading West?

We got some interesting gossip from a Little LA Birdy. Even though the contracts aren't finalized on their much hyped Atlantic City deal, the Beatrice Inn gang may be looking to the coast for their next project. Our LLAB says, "Been hearing that Paul is looking to open a new spot in Los Angeles. Don't think it will be a Beatrice, but similar vibe." There you have it. We really doubt that it will be another Beatrice, which of course takes the name of the old restaurant that occupied the same space. And as a wise and successful operator once told us, "your brand is your brand, and never do anything to jeapordize that". Very wise words that everyone should take to heart.