Wednesday, October 31, 2007

A Noble Play List

Noble Food and Wine has been making a go of it since this summer. The restaurant game is a tough slag, so you have to do anything and everything possible to differentiate yourself from the competition. It seems that Noble has gone and commissioned a fancy play list from Producer & DJ du jour Mark Ronson to set the music mood. How do we know? Their publicist told us, saying that "with . . . custom play lists by Mark Ronson, NOBLE exemplifies New York’s downtown-chic style." Now, Ronson's play lists may in fact exemplify the crapiness that is downtown's current style. We're not sure. But we do know that having a CDJ make a mix for you is not going to make or break your restaurant. We suggest saving the money and knocking a dollar or two off those $9 glasses of wine. But unlike this PR campaign, our advice is free. Keep the change.

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