A Noble Play List

Noble Food and Wine has been making a go of it since this summer. The restaurant game is a tough slag, so you have to do anything and everything possible to differentiate yourself from the competition. It seems that Noble has gone and commissioned a fancy play list from Producer & DJ du jour Mark Ronson to set the music mood. How do we know? Their publicist told us, saying that "with . . . custom play lists by Mark Ronson, NOBLE exemplifies New York’s downtown-chic style." Now, Ronson's play lists may in fact exemplify the crapiness that is downtown's current style. We're not sure. But we do know that having a CDJ make a mix for you is not going to make or break your restaurant. We suggest saving the money and knocking a dollar or two off those $9 glasses of wine. But unlike this PR campaign, our advice is free. Keep the change.

A Noble Venture

Our big Monday continues with another update from the Spring Street Corridor. It's time to make way for some Nolita Nobility. A little birdy reports, "I was walking home Friday night and noticed a new bar open a few doors west of Sweet and Vicious. I popped in and was told I had entered Noble Food and Wine. Wine bar up front and food in a small room in the back. The bar had 6 stools and a few small tables. They were hosting friends and family. It officially opens for business Wed night." Solid LB. Very solid. We are offering 10 DBTH points for a First Responder report. Act fast.