Super Supper Club?

Yesterday, Page Six the Magazine had an article by our good friend and contemporary .Joshua David Stein peering into the oh so exclusive and utterly boring realm of the Supper Club, the new members only party circuit put together by London socialite Tamsin Lonsdale. Once every so often, these private little groups pop up, and like clockwork quickly go away. You know why? Because they are utterly unnecessary. You may think its big, but socially, New York City is quite small. Everyone knows most everyone (excluding yours truly), and when you travel to LA, London, Vegas or Miami, its more of the same. Adding Facebook, ASmallWorld and the rest of the so-called social networking communities to the mix just makes these private clubs irrelevant.

So why do they continue to exist? Because corporations see them as the perfect luxury marketing tool. Tamsin explains so herself. Get 1000 rich people on a list, invite them to parties, and hope your brand catches on. Does it work? No. But it is impressive that this counts as work for some people. More power to you. But after paying your membership fees and being seated at a table at Nobu with 12 guys from UBS for a Supper Club event, you will probably wonder what happened to the exclusivity you were promised. Our guess is back in London, having champagne coolies at Boujis and laughing about it with the old world folks on the other side of the pond.