PrimeTime Tables Hits A Snag

Speaking of tough tables, it looks like PrimeTime Tables, the service that provides members with "hard-to-get reservations at leading dining venues" has run into a problem with their business model. It seems members are bailing on their reservations. A Little Birdy sent along an email that PTT sent to its members, saying:

We are aware that at this time of the year you have a lot of events ,cocktails and dinner parties to attend and are trying to be at more than one place at a time. We also know that this is the time of the year where dinner reservations are the most difficult for everyone to get and using PTT to secure that reservation is a smart way to go. However asking for a reservation or securing a reservation from the website and NO SHOW will not be accepted as it simply destroys the business and the relationship we have built with a lot of restaurants over the years. This email is sent to all our members and is not meant to attack anyone in particular, but we have received calls lately from restaurant that our Member did not show up. Each time this happens it affects our relationship and the capability to accommodate the next member to that restaurant

As PTT is a web community, and its business is based on trust. You trust us when we confirm your reservation, we need to trust you that you will show up once you acquire a reservation.

To try to stop from happening again we need to implement a rule that will maybe stop the NO SHOW and affects every other member. The rule is as follows:

1 No show = 2 months no access to the website

2 No show= membership cancelled.

We thank you for your time and understanding.

Boom! Threatening your own customers - we like your gumption PTT. But if your clients are such busy, important people that they can't bother making their own reservations, why would they bother to cancel either? Answer: They wouldn't. If you are willing to buy a table, than surely that fee includes the right to bail without notice. Apparently not.