Despite the difficulty in gaining Community Board #3's support for new establishments that serve alcohol, many new businesses require the boozy revenue that serving drinks provides. Honesty ain't working and lying isn't such a great idea either. What's left? Begging!
A new coffee shop that is vying for a wine and beer license has posted this cry for support in its window, asking community residents interested in espresso, Cabernet and a good stout to show up at CB 3 meeting to convince the old codgers on the board that what First Avenue needs is more booze.
Odds of success? 12:1.