Surf Lodge a Smashing Success

A lot haters tried to throw cold water on the opening weekend of the Surf Lodge, the rehabbed waterfront property in Montauk. But it seems that the opening weekend couldn't have gone any smoother. According to a Surf Lodge insider:

It was so crowded. I don't think montauk has seen so many people before. All elements of the property (the hotel, the deck, the bar, the restaurant) were running at full capacity. The on-site Tracy Feith boutique opens this week. There were many locals, industry types, and celebs in attendance. Many for multiple nights in row. And everybody was raving about Sam talbot's food.

What everybody needs to realize is that this is not a nightclub and to not compare it to those other places. Its a chill spot, open seven days a week. If someone's first thought is "Montauk?" Then its probably not for them.

These pictures sure look like they are telling the truth. Check out that sky behind Julian Marley! Like co-owner Jayma Cardosa said, Montauk is just a bit different, and they don't expect a Dune type scene. Different strokes for different folks. Early congratulations all around.

[Photo Credit]

Love For the Surf Lodge

While the voting is still going on, one new Hamptons spot that didn't make it to the poll is the Surf Lodge in Montauk. The refurbished hotel and restaurant space is a late entry to the game, but whispers from all around are leading many to believe that this could be the place of 2008. And with the all star Cain team, Kamali, and Sam Talbot all lined up behind it, you'd be a fool to bet against them. Just yesterday, Jayma Cardosa let us know her thoughts, saying

I have and will always love entertaining and sharing the joys of life with my friends. One of my secret joys has been my summer retreats to Montauk. It is here that I've found moments of great happiness, peace and enjoyed the simplicity of beach life. It is also in Montauk that I will realize one of my life time dreams of owning a hotel. I hope to see you this summer in a beach town that I hold doubly dear to my heart.

She sure knows how to sell it. So maybe, just maybe, it's location in Montauk is a benefit, making sure those who go the extra mile will be justly rewarded. Only time will tell, but our money is on the Surf Lodge.

Cain Southern Plans On Hold

Jamie, Jayma and the rest of the Cain gang have long planned to escape their first home in Chelsea and set up shop somewhere else. After several false starts, they had apparently settled on an alley space at 408 Broadway. Uh, not so fast. After pulling their liquor license application from the last CB 1 meeting, a Little Birdy tells us that unfortunately, the plans may have to be scrapped completely. The Community Board is dead set against Cain, or any re-imagination of it, opening in their ritzy hood. Alley or no alley, lower Broadway or wherever. The Cain crew has not given up hope of pulling something off here, but it's just not looking to good.