What happens when a big, fancy developer opens a new hotel down the street from you and has the audacity to steal your name? That's the predicament that the Chelsea Pub and Hotel found itself in when the casino-less resort was dubbed the Chelsea Hotel. So the original Chelsea Hotel hired themselves Hotel Internet Strategies to rebrand themselves, lest anyone be confused. HIS has suceeded and let us know about it, saying "just wanted to inform you that The Chelsea Pub and Hotel is now the Chelsea Pub and Inn". Genius! Please note this down so you don't get confused making reservations this summer.